Blog

GTM strategies, outreach playbooks, and insights from teams scaling pipeline with Sales Crusader.

Comparison

HeyReach vs Expandi vs Sales Crusader: The Complete LinkedIn Automation Comparison [2025]

Looking for the right LinkedIn automation tool? In this comprehensive comparison, I'm breaking down HeyReach, Expandi, and Sales Crusader—covering features, safety, pricing, and which one actually delivers for serious outbound teams.

Nov 16, 2025
20 min read
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Rory MacKenzie
Comparison

HeyReach vs Sales Crusader: Which LinkedIn Automation Tool Actually Delivers?

Considering LinkedIn automation for your outreach? In this HeyReach vs Sales Crusader comparison, I'm breaking down what each tool does best, where they fall short, and which one is actually worth your investment.

Nov 15, 2025
15 min read
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Rory MacKenzie
Strategy

The Viral Comment Hack That Builds Your Hottest Lead Lists Automatically

Crusader scans any post for commenters, enriches them, scores them for ICP fit, and triggers smart outreach based on real-time engagement.

Nov 13, 2025
12 min read
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Rory MacKenzie
Strategy

The Complete Guide to Smart Links in B2B Outreach

Track every click, identify anonymous visitors, and trigger sequences based on engagement. Learn how smart links turn cold outreach into warm conversations.

Nov 1, 2025
8 min read
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Rory MacKenzie
Technical

Scaling LinkedIn Outreach with Multi-Sender Infrastructure

How to pool sender accounts, rotate messages intelligently, and stay under LinkedIn limits while scaling 10x.

Oct 28, 2025
6 min read
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Rory MacKenzie
Playbook

From Anonymous Visitor to Qualified Lead in 24 Hours

A step-by-step workflow for identifying website visitors, enriching profiles, and launching targeted sequences.

Oct 25, 2025
10 min read
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Rory MacKenzie
Strategy

Building ICP Filters with Real-Time Enrichment

Use firmographics, intent signals, and technographics to route only qualified prospects into your sequences.

Oct 22, 2025
7 min read
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Rory MacKenzie
Templates

5 Cold Message Patterns That Get 40%+ Reply Rates

Data-backed templates for LinkedIn and email outreach. What works in 2025 and why.

Oct 18, 2025
9 min read
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Rory MacKenzie
Use Case

Automating Link-Building Outreach at Scale

How SEO agencies use Sales Crusader to personalize link-building campaigns and track placement.

Oct 15, 2025
6 min read
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Rory MacKenzie